If you build it they will come.
Wrong - Website users choose
where they want to visit.
Challenge - How do you get your
audience to visit? And how do you keep them coming back?
Others see the website the way you see it.
Wrong - Websites look different with:
- different software
- different equipment
- different settings.
Challenge - How do you make it useful to all your users?
A picture is worth 1000 words.
Wrong - Only a picture that communicates well is worth 1000
- article - 925 words, 7k
- picture - 22k
Challenge - How can you utilize images most effectively?
Users want to interact with website owners.
Wrong - Information seekers want
to interact with the website ... they want information, not
a relationship, contest, or survey.
Challenge - How can you create the right balance for your
audience, between too personal and too distant?
Websites are like other media.
Wrong - Studies continue to show that websites are a medium
which we don't fully understand and which is changing very quickly.
- A CRT doesn't make it like television.
- Text doesn't make it like print.
Challenge - How can you ensure your audience is getting what