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About Fuzzy Logic
Home > About Fuzzy Logic Last change August 5, 2010

Website Services | Philosophies | Name

Website Services

Fuzzy Logic provides website services and consultation to businesses on all aspects of website communications. It is owned and operated by Micky Gulless.

Strategy and communications planning
  Website design to support your business goals.
Information architecture
  Content design to help users find what they need even if they are unfamiliar with your information.
User Experience
  Website design to help your users easily find what they need.
Management and maintenance
  Updates to keep your website current.
PDF
  Optimization of PDF documents for web use - reduce file size, create navigation.
Editing and writing
  Short and simple, formatted for readability online.
Repurposing print material
  Same ideas, different format - print material can be adapted to work effectively on the web.
HTML
  Cross-browser and cross-platform compatible HTML for webpages that look good on different systems.

Philosophies

Fuzzy Logic provides the appropriate website solution for each client's objectives, emphasizing:

  • effective communications
  • a good experience for users, giving them what they came for
  • measurable business impact
  • full value for the available budget.

About Fuzzy Logic's Name

Practical application of fuzzy logic to website communications is what my business is all about ... blending the art of communications with the science of computers.

Fuzzy logic is a logic that describes fuzzy problems, not logic that is fuzzy. It is an alternative to traditional logic with its true-or-false dichotomy. For example, in a fuzzy set of tallness members have varying degrees of tallness, rather than being either tall or not tall.

Fuzzy logic is used for problems "not easily definable by practical mathematical models." It "derives much of its power from its ability to draw conclusions and generate responses based on vague, ambiguous, qualitative, incomplete, or imprecise information."
- from Fuzzy Logic in C, Creating a fuzzy-based inference engine by Greg Viot, in Dr. Dobb's Journal of February 1993

That's real life ... my world is full of fuzzy logic!

© 1999-2010 Fuzzy Logic
Calgary, Alberta, Canada

403-283-9268    info@fuzzylogic.ca
 

Posted February 8, 1999